Freelance Senior Graphic Designer
Anywhere, USA – November 2005 >> Present
- Conceptualized and executed comprehensive branding packages for startups and established businesses, significantly enhancing their market presence.
- Designed eye-catching marketing materials, including brochures, posters, and social media graphics, which increased client engagement on average by 30%.
- Developed and implemented user-friendly website designs that improved client web traffic and user experience.
- Produced visually appealing multimedia content using Photoshop, Illustrator, and After Effects, resulting on average in a 25% increase in online visibility for clients.
- Coordinated and managed multiple design projects simultaneously, consistently meeting tight deadlines without compromising quality.
- Conducted market research and analyzed design trends to create relevant and innovative design solutions that resonate with target audiences.
- Established strong client relationships through effective communication and exceptional service, resulting in repeat business and referrals.
- Optimized production workflows and utilized industry-standard software to enhance design efficiency and output quality.
- Maintained up-to-date knowledge of emerging technologies and design tools, continuously improving skills and techniques.
Senior Graphic Designer
Seattle, WA – August 2013 >> October 2017
- Shaped and produced creative marketing materials across all media channels for over 12 diverse businesses, including print, web, video, motion graphics, photography, and social media content.
- Collaborated with company leadership to develop, create, and execute comprehensive marketing and advertising strategies.
- Maintained and enhanced brand integrity while ensuring design work was accurate and error-free.
- Provided art direction and copywriting insights to the creative design team, fostering a cohesive and innovative design process.
- Led design workshops and provided creative direction to junior designers, facilitating a collaborative and productive work environment.
- Built strong client relationships through effective communication and exceptional service, leading to repeat business and referrals.
- Streamlined production workflows and leveraged industry-standard software to improve design efficiency and output quality.